Hi, my name is Adam and I am the owner of Smart Wolf Clothing.

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Starting a clothing brand was something I had always wanted to do. Not just any brand, but one that can make a difference and with purpose.

 

With the threat of climate change, an excess of waste and fast fashion brands out there, I wanted to make Smart Wolf stand out from the crowd. Our goal is to make sustainable clothing for everyday, affordable for everyone.

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Finding the time to create my brand was difficult whilst having a 9 to 5 job. That was until April 2020 when the COVID lockdown hit Cyprus and I lost my job.

 

With uncertainty surrounding the situation and plenty of time at home, it became clear to me to use

this negative and turn it into a positive. There was no usual excuse of "I haven't got the time" and so Smart Wolf Clothing was born.

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The name came from the Wolves ability to adapt to changes in their environment and their social behavior. The Smart part came from the sustainability of our clothing and using waste to produce something new. This combination then lead to the design of our logo, the Wolf head wearing a Monocle, blending both aspects of the ethos of the brand.  

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All designs are created by myself, not outsourced to designers and, to minimize waste, I cut, weed and press our recycled vinyl designs to order, so each one is made by me.

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I hope you find inspiration in my journey with Smart Wolf and enjoy being part of our community known as "The Pack" by knowing that your purchase takes waste out of our environment and turns it into comfy, stylish sustainable clothing.

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Thank you, and remember,

 

Wear Smart, Wear the Wolf.

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Adam

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